Episode 72: The Secret to Radio’s Immortality
Mon, 16 May 2022
Why has AM/FM radio survived Walkmans, iPods, Pandora, smart speakers and now podcasts? Fresh from a new survey of 30,000 station listeners, longtime radio analyst Fred Jacobs sits in as co-host for Corey and joins Gordon on the debate over why radio lives on. The podcast features an interview with Bill Rose discussing audience measurement and Nielsen's hip new Personal People Meter.
Follow Your Hosts!
Comments
Podcast Sponsors
Frequence is the Future of Media – the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated media . Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns.
The Weather Company, an IBM Business delivers the most accurate, personalized and actionable weather and traffic data and visualizations to keep audiences safe, build a loyal viewer base and ensure operational efficiency. Broadcasters rely on The Weather Company for the solutions they need to stay competitive, better engage their audiences and fully monetize every screen. Email weather@us.ibm.com to learn more.