Episode 67: Influencers In Every Market (Some With Bigger Audiences Than Your Local TV Station)
Mon, 7 Mar 2022
Gordon & Corey have finally figured out what those crazy Gen Z kids have been doing all this time with their smart phones. They've been learning things. Marketing things. Media things -- like how to build an audience of hundreds of thousands of followers. This episode features an interview with a young math teacher from Arkansas whose audiences on TikTok and YouTube beat most of the long-established newspapers and TV stations in Little Rock.
Follow Your Hosts!
Comments
Podcast Sponsors
Frequence is the Future of Media – the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated media . Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns.
The Weather Company, an IBM Business delivers the most accurate, personalized and actionable weather and traffic data and visualizations to keep audiences safe, build a loyal viewer base and ensure operational efficiency. Broadcasters rely on The Weather Company for the solutions they need to stay competitive, better engage their audiences and fully monetize every screen. Email weather@us.ibm.com to learn more.