Episode 64: 2022 May Be a Do-Or-Die Year for Old-Style Agencies & Media Cos.

Mon, 10 Jan 2022


A famed advertising guru called 2021's advertising growth a "false storm" and suggested that traditional media companies and ad agencies have 12 months to transform -- or die. Gordon & Corey consult with media transformation expert Scott Anthony from Innosight, who sees two paths ahead. The hosts also tackle major shifts in automotive advertising, which suffered a topsy-turvy two years and seems to be on a very different path in 2022.

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