Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?
Mon, 24 May 2021
Digital agencies are all the rage, but not all survive. In this episode, Gordon & Corey embark on the first of a three-part series exploring the phenomenon. Episode 48 interviews three executives from newspaper and TV companies whose agencies failed. They include Mark Poss from Big Fish Works in Red Wing, Minnesota; Chris Edwards from Fusion Farm in Cedar Rapids; and Dan Easton from Advocate Digital Media in Victoria, Texas. They all succeeded initially. But everything unraveled after each made a critical decision.
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