Episode 33: Feeding the Monster: How Content Marketing Fuels Growing ‘Owned’ Media Demand

Mon, 26 Oct 2020


Gordon & Corey discuss new research pegging the burgeoning Content Marketing industry at a whopping $63 billion. As more businesses develop their own channels, they're finding a growing need to feed the "news" monster. Julia Campbell, GM of The Branded Content Project, join the hosts for a lively discussion on where it's all headed.

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